CRO audit for online stores: an AI shops your store and shows you where you lose sales

Why is my website not converting?

Usually because something on the way to the order stops a stranger, and you no longer notice it yourself. You need to see the store as a first-time customer sees it.

You know where every button lives. You know the exact name of every category. You have filled in that form a hundred times. That is why you will never see your store the way a first-time visitor does, and why the friction that costs you orders stays invisible.

Analytics, heatmaps and A/B tests learn from the visitors you already have. With modest traffic, they have little to learn from.

What a conversion rate optimization audit checks

A CRO audit looks at every place a visitor can drop out between arriving and ordering. Most audits cover:

• Traffic and landing pages: does the page people land on match what they searched for?
• Messaging and calls to action: is it clear what you sell and what to do next?
• Product pages: can a customer find the product, the price, the options and the delivery terms?
• Cart and checkout: how many steps, which fields, which surprises?
• Trust signals: contact details, returns, secure payment, reviews.
• Mobile: does the same journey work on a phone?
• Speed: do pages load fast enough to keep people?

Jenna covers the visitor journey: what a customer meets, step by step, from the home page to the payment step. She does not analyse your traffic data, your SEO or your page speed measurements. For a full CRO audit, use her alongside your analytics.

How Jenna runs the journey part

1. You give an address and a journey

   "Check out as a guest", "find a product and add it to the cart", "apply a promo code at checkout"… or a full exploration, where she explores the store with no fixed goal and reports what it does and where it hurts.

2. She uses your store in a real browser

   She searches, clicks, accepts the cookies, fills in the forms, makes mistakes and corrects them, like a customer would.

3. Each step gets a note

   A difficulty rating, the problem she ran into and the recommended fix, with a screenshot.

4. You get a verdict

   Reached, blocked or failed, and where. If she could not get through, the report says so and shows the exact block.

5. You get a UX score

   Out of 100, for the whole journey.

For the method on any kind of site, see our UX audit page.

Checkout audit: where carts get abandoned

Analytics tell you how many carts are abandoned; going through the checkout yourself, as a stranger, tells you why. A checkout audit walks the path from cart to payment and notes every place a customer could give up.

These are the classic causes. When Jenna goes through your checkout, she reports any she runs into, at the step where it happens:

• Shipping costs or delivery times that appear late, only once the customer is deep in the checkout.
• Forced account creation before the customer can pay.
• Long or confusing forms: too many fields, unclear labels, error messages that don't say what is wrong.
• A missing payment option, or one that is hard to find.
• Weak reassurance: no returns policy, no contact details, nothing that says the payment is secure.
• Promo codes and options that don't behave: a code field that rejects a valid code, a size or colour that empties the cart.

Cart abandonment analysis without traffic

A walk through the checkout works on a store with few visitors: Jenna is the visitor, so you do not have to wait for enough abandoned carts to show a pattern. She never completes a real payment, and you can stop the journey at any step: the cart, the delivery form, or the payment page.

What you get from a completed audit

Everything is produced in English or French, and each completed audit has a share link: send it to your developer or your agency, they open it without an account. Reports and videos can be printed and downloaded.

CRO audit: analytics tool, agency or AI agent?

They answer different questions. Analytics tools show what your real visitors did. An agency or consultant brings expert judgement on your store. Jenna shows whether a first-time customer can get from your home page to the payment step, and explains where and why she got stuck, before you have the traffic to measure it.

Think of Jenna as a mystery shopper for your checkout, except the shopper is an AI agent and every visit is recorded. She doesn't replace your analytics or an agency's judgement; she gives you, or them, a recorded first-time purchase to work from. If you are an agency, see the page for ecommerce agencies. For a detailed comparison, see how Jenna compares with Hotjar.

After every update: keep the checkout under watch

A new theme, a plugin update or a change to the payment module can break the checkout without anyone noticing until orders stop. With Monitoring switched on for your store's project, Jenna rechecks its pages on a schedule and e-mails you when they change. The check and the alert use no minutes.

On the Autopilot plan (€29/month, 725 minutes each billing cycle), a detected change can trigger an automatic rerun of your purchase journey, and you can schedule routines that run it again on their own. Those runs use minutes. To go further, you can automate the checkout journey and get a video and a verdict on every run.

Pricing

Your first 120 minutes are free at sign-up, with no card: about one full audit. After that you pay for browser minutes only. A full audit of your store uses about 120 minutes, which is about €5 excl. VAT. Pack minutes never expire and are shared across your projects. Monitoring checks, viewing reports and videos, and share links cost nothing.

Frequently asked questions